Archive for Website Tips
Moving Content Over To New England Multimedia
Posted by: | CommentsThings looking a bit dusty here?
That’s because we’re shutting down this blog over the next couple of weeks! I’m now posting exclusively on New England Multimedia’s Wordpress site, so we’ll be reusing this content over there as time goes on.
Lots of goodies over there — come and see!
Michelle handles all Social Media for New England Multimedia. You can contact her by email, on our Facebook, or on our Twitter.
The Small Business Triple Threat: Relationship Skills, Blogging, and Social Media
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Blogging, Social Media, and Relationship Skills: Small Business Triple Threat
What excites me about Ann-Mary is how convinced she already is of the power of blogging and social media in today’s small business culture. Because she’s also a Public Relations professional, she knows how vital relationship skills are in driving a business’s marketing efforts. Ann-Mary is exactly the kind of woman I wrote about in “Generation and Gender Gaps: Outbound vs. Inbound Marketing” — the fact that she’s from an older generation that’s accustomed to traditional forms of marketing and advertising doesn’t hold her back from jumping into the realm of social media and blogging, because she’s already attuned to the importance of building and nurturing relationships simply by virtue of her gender (I hope this doesn’t get me branded as sexist!).
New England Multimedia uses social media and blogging to build reciprocal relationships and educate prospects
Still, even without using every tool at my disposal, and spending too much time on one thing and not enough on another, the impact blogging and social media have had on New England Multimedia has been dramatic, most notably for the relationships we’re building with people in our target market. We’re seeing relationships become leads, and leads become conversions, in ways that simply aren’t possible without these platforms.
How about you? How are you seeing relationship skills, social media and blogging change the landscape of marketing and PR?
Note: Because I want your comment to stand, please read our simple comment policy before replying! Thank-you!
Michelle handles all Social Media for New England Multimedia. You can contact her by email, on our Facebook, or on our Twitter.
Marketing in 2010 — We’ve Come a Long Way, Baby!
Posted by: | CommentsWe’ve Come A Long Way, Baby!
Saturday, I watched a truly visionary video created in 1969 about the future of personal computers, long before anyone ever owned one. Watching the actors primitively demonstrate online purchases, bill payment, banking, and more, reminded me of just how far my generation — I was born in 1963 — has come. We’ve accomplished all that was imagined, and more.
A second video created in 1993 about a new thing called “The Internet” made me realize how fast everything has unfolded in recent years. It seems we’ve always had the internet, but in 1993, the possibility of talking to people around the world using a keyboard was almost too much to believe.
I wondered if the brilliant minds who had imagined these science fiction hopes were ridiculed and laughed at, if their parents rolled their eyes and told them they’d never make a living if they didn’t learn a trade, if their peers thought they were crazy and made fun of them, and if they had to push through and persevere through the naysayers trying to throw cold water on their ideas.
New England Multimedia’s founder and creative director, Scott Quillin (my husband), and our illustrator/graphic designer, Christa (our daughter), are creative visionaries, while I’m a logical, methodical thinker who has to be careful not to dampen their enthusiasm! Yes, I’m accused of that, and often. Thankfully, we complement one another more than not.
Marketing and advertising in 2010 owes a debt of gratitude to the world’s creative visionaries, especially those who foresaw the advent of personal computers and the “world wide web.” So much has changed in such a short period of time, because they had the courage to persevere despite the hardships of seeing their dreams through.
Answer one of the following:
1) What excites you the most about marketing and advertising right now, in 2010?
2) Do you believe today’s internet marketing tools — blogs, social media, Google adwords, Etsy-type shops, eBay, YouTube, PPC (pay per click ads), SEO/SEM (search engine optimization/search engine marketing) — make it possible for anyone to be their own boss?
3) Do you believe the internet is making TV, radio, and print advertising obsolete?
4) How would you advise a friend who wants to market his services online? Where should he start?
5) What skills do you believe an internet marketer — whether for themselves or others — must have now?
Note: Because I want your comment to stand, please read our simple comment policy before replying! Thank-you!
Michelle handles all Social Media for New England Multimedia. You can contact her by email, on our Facebook, or on our Twitter.
